Understand Which AI Crawlers Drive Real Visits with AI Scrape-to-Referral Insights
See which AI crawlers drive website visits with Scrape-to-Referral Insights in Clarity. Connect bot activity to real sessions and user engagement.
See Branded and Non-Branded AI Queries in the Clarity Citations Dashboard
See how AI visibility differs across branded and non-branded queries with new segmentation and filters in the Microsoft Clarity Citations dashboard.
Analyze AI Citation Queries by Topic
Group AI citation queries into topics to uncover key themes, measure citation performance, and identify where your site earns authority.
Measure How AI Answers Use Your Content with Topic Insights in Microsoft Clarity
Measure how your content shapes AI answers, with Topic Insights. Compare topic visibility, see competitor citations, and uncover opportunities.
Clarity Now Surfaces Robots.txt Violations in Bot Analytics
Clarity Bot Analytics now surfaces robots.txt violations, showing non-compliant bots, trends, and filters to help you understand AI crawler behavior.
Microsoft Clarity for SaaS: How to Measure Onboarding and Activation
Learn how to track onboarding and activation in your SaaS using Microsoft Clarity, uncover user behavior, reduce friction, and optimize product experience.
Bot Activity in Microsoft Clarity: New Ways to Measure and Analyze Bot Traffic
New Bot Activity updates in Microsoft Clarity add deeper metrics, request status insights, trend analysis, and expanded CDN support for bot traffic.
Understand Your Influence in AI Answers: Citations Now Generally Available
Citations in Microsoft Clarity is now generally available, helping teams measure how their content appears in AI answers and drives referral traffic.
Why Checkouts & Forms Fail: The Hidden Errors Costing You Conversions
Conversion flows fail due to hidden UX friction and technical issues. Learn how to identify abandonment signals and fix what blocks conversions.
AI Visitors Show Stronger Intent Signals Than Traditional Channels
AI-referred visitors arrive with stronger intent signals and exhibit deeper, more focused engagement across fewer pages than users from traditional channels.
Why Every Ecommerce Store Needs a Brand Agent
Discover how a Brand Agent guides shoppers, answers questions, and boosts conversions—turning hesitation into confident purchases for every ecommerce store.
Why Real Data Matters for Measuring AI Visibility
Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.